As Founder and Chairman of VCF, Kim's leads member and sponsor acquisition, and program content and direction. Previously, Kim served as President of The New York Credit and Financial Management Association from 1993-2003, the oldest commercial credit association in the United States and an affiliate of the National Association of Credit Management. Kim has served on the Strategic Planning Committee of the National Association of Credit Management. Kim holds a bachelor's degree from the State University of New York, in Political Science.

Diane Berry is Chief Executive Officer of VCF. In this role, Diane directs the organization, its strategic initiatives and service and product offerings to our constituencies, who reside at the nexus of retail, manufacturing and related services worldwide. Diane has more than 20 years of experience in high-growth, innovative technologies serving Fortune 1000 and mid-market companies; and in publishing, advertising and associations. Prior to joining VCF, Diane was Chair of the Advisory Board and CMO of SelectMinds, a corporate social networking solutions provider; CMO of MIDI, a corporate compliance and ethics e-learning company; and Senior Vice President and Advisory Board Chair of Taleo, a leading workforce management solutions provider. Diane has also served as an executive in the publishing industry with both Ziff Davis and Journal Register Company.

Anthony M. Miano is Managing Director of VCF. In this role, Anthony is builds vendor and retailer member relationships, creating new programs to support and enhance the overall organization.

Anthony began his career with Westvaco in New York City in 1988 in various supply chain roles that included merging information system design, integration and deployment with broad supply chain initiatives and programs. Prior to joining VCF, Anthony worked for Cap Gemini Ernst & Young as a Manager in their National Supply Chain Practice and later become the Manager, Supply Chain for a corporate new venture providing technology solutions to thwart counterfeiting and product diversion. Most recently, Anthony was Executive Partner with a management consulting firm, S. G. Hart & Associates, which served clients by offering all facets of supply chain strategy and design to protect brands from counterfeiting and product diversion.

Bob Houk has worked in trade promotion marketing since 1971, being involved in hundreds of programs. He has seen co-op, MDF, rebates, and other trade support programs from every perspective - he has managed programs for manufacturers, filed claims and taken deductions as a retailer, sold media using trade funds, worked as an ad agency account exec running a manufacturer-driven trade program, and he has been in the middle, working with both retailers and manufacturers on distributor-based pass-through programs. There is no significant category of product or service, nor any channel of distribution, in which he has not handled trade promotion programs.

The diversity of his experience has given him unique insights into the goals and problems of all the participants in trade programs, and into the strategy and tactics driving trade promotion, which he has incorporated into numerous articles, presentations, and seminars on the subject. He has published three books, including Trade Promotion Marketing, released last year by the Association of National Advertisers.